Salesforce has announced a new edition of its Marketing Cloud built on the core platform. This move is aimed at providing marketers with enhanced capabilities and more seamless integration within the Salesforce ecosystem.
By integrating Marketing Cloud directly with the core Salesforce platform, users can expect improved data accessibility and a more unified experience across different Salesforce products. This integration aligns with Salesforce’s strategy of offering a comprehensive suite of solutions for sales, service, marketing, and more, all built on a single platform.
With this new edition, marketers can leverage the power of Marketing Cloud while benefiting from the strengths of the underlying Salesforce infrastructure. This includes features such as robust data management, AI-powered insights, and streamlined workflows, all designed to help marketers drive better results and deliver more personalized experiences to their customers.
Overall, the introduction of the Marketing Cloud edition built on the core platform represents a significant step forward for Salesforce in its efforts to empower marketers with the tools they need to succeed in today’s digital landscape.