Salesforce continually evolves its platform with new features and updates to meet the needs of its users. In 2024, here are five Salesforce features that every admin might find valuable:
Einstein Analytics: Salesforce’s AI-powered analytics tool, Einstein Analytics, offers powerful insights into your data. Admins can leverage this feature to create customized dashboards, reports, and predictive analytics models to drive data-driven decision-making within their organizations.
Lightning App Builder: Lightning App Builder allows admins to create custom applications and user interfaces without writing code. With its drag-and-drop interface, admins can design and customize pages, components, and apps tailored to their organization’s specific needs.
Einstein Voice: Introduced a few years back, Einstein Voice enables users to interact with Salesforce using voice commands. Admins can configure and customize voice-enabled actions, workflows, and integrations to streamline processes and improve user productivity.
Einstein Prediction Builder: Einstein Prediction Builder empowers admins to build custom AI models without needing a data science background. Admins can train predictive models to forecast outcomes, such as sales opportunities or customer churn, and integrate these predictions into Salesforce workflows and processes.
Salesforce Anywhere: Salesforce Anywhere facilitates collaboration and productivity by integrating real-time messaging, video conferencing, and document collaboration directly into the Salesforce platform. Admins can configure and manage these collaboration features to enhance communication and teamwork across their organization.
Conclusion
These features represent just a snapshot of the capabilities available in Salesforce in 2024, and there are likely many more updates and additions to explore as the platform continues to evolve. Admins should stay informed about new releases and enhancements to leverage the full potential of Salesforce for their organizations.
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